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    <loc>https://www.nathanphicks.com/pratt-and-whitney</loc>
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    <lastmod>2025-01-21</lastmod>
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      <image:title>Pratt &amp; Whitney - Pratt &amp; Whitney</image:title>
      <image:caption>As the head of communications and previously marketing specialist for the biggest engine program at Pratt &amp; Whitney (RTX), I helped bring the GTF engine to market and led the launch of its first big upgrade, GTF Advantage, a decade later. By repositioning the engines around their industry-leading environmental benefits and newly mature dispatch reliability, the company was able to capitalize on the recovery and pivot to sustainability, with 3,000+ engine orders and commitments announced from 2020 through 2023.</image:caption>
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    <loc>https://www.nathanphicks.com/pratt-and-whitney-canada</loc>
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    <lastmod>2023-08-25</lastmod>
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      <image:title>Pratt &amp; Whitney Canada - Pratt &amp; Whitney Canada</image:title>
      <image:caption>Selected as the first U.S. communications expat in nearly a decade, I led communications for aftermarket and business development across five segments. I marketed new facilities, improved services and services for new products that dramatically improved capture. In support of lead generation efforts, I managed print, web, blog, email and social content, with localization for China, India and Brazil. By coaching executives and employees to represent the company’s full portfolio, I also laid a strong foundation for the ongoing unification of our U.S. and Canadian brands as a single Pratt &amp; Whitney.</image:caption>
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  <url>
    <loc>https://www.nathanphicks.com/about</loc>
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    <lastmod>2025-05-04</lastmod>
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      <image:title>About - About</image:title>
      <image:caption>I'm a marketing and communications director who studied at Rensselaer Polytechnic Institute, where I earned a bachelor’s degree in mechanical engineering with concentration in aeronautical engineering and minor in French. I've earned certificates in advanced French and Italian from Berlitz and a certificate in Italian immersion from Middlebury Language Schools. I have basic knowledge of Spanish. Following internships at GE Aerospace and CFM International, I joined Pratt &amp; Whitney and began a journey from engineering to marketing. After heading marketing and communications for Engine Alliance, a 50-50 joint venture between industrial giants General Electric and RTX, I returned to Pratt &amp; Whitney, where I led communications for several civil engines and services in the U.S. and Canada. In 2024 I joined GE Aerospace to lead media relations for CFM56 and LEAP engines and services for the Boeing 737 and Airbus A320 families. I'm passionate about technology, sustainability and bringing people together across cultures. I've been fortunate work in civil aviation, which has allowed me to live, work and travel around the world. Places I’ve called home in the U.S. and Canada include Arizona, California, Connecticut, Massachusetts, Ohio, New York, Puerto Rico and Québec.</image:caption>
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  <url>
    <loc>https://www.nathanphicks.com/home</loc>
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    <lastmod>2025-05-05</lastmod>
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      <image:title>Home - Nathan P. Hicks</image:title>
      <image:caption>I am a director of marketing and communications who has elevated Fortune 50 brands and launched products, services, and upgrades that have revolutionized aviation. With a degree in mechanical engineering and proficiency in foreign languages, I have acted as a bridge between the technically and creatively minded, from the small venture to the large enterprise. Having lived and worked around the world, I have developed a passion for technology, sustainability and bringing people together across cultures. Learn more.</image:caption>
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  <url>
    <loc>https://www.nathanphicks.com/engine-alliance</loc>
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    <lastmod>2023-09-15</lastmod>
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      <image:title>Engine Alliance - Engine Alliance</image:title>
      <image:caption>A small 50-50 joint venture between GE Aerospace and Pratt &amp; Whitney (RTX), Engine Alliance is responsible for the quietest, most reliable, most efficient engines for the Airbus A380. From 2011 to 2016 I recruited and developed team of talented vendors to elevate us to the level of our bigger peers. We implemented unconventional trade show and digital strategies which dramatically increased engagement at 80% lower cost. Along the way I managed up to 12 vendors to execute major international trade shows as part of $1.5 million annual budget.</image:caption>
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      <image:title>Engine Alliance</image:title>
      <image:caption>Air France A380</image:caption>
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      <image:title>Engine Alliance</image:title>
      <image:caption>2016 Farnborough International Airshow</image:caption>
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      <image:title>Engine Alliance</image:title>
      <image:caption>2015 Dubai Airshow big data campaign</image:caption>
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    <loc>https://www.nathanphicks.com/ge-aerospace</loc>
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    <lastmod>2025-05-05</lastmod>
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      <image:title>GE Aerospace - GE Aerospace</image:title>
      <image:caption>I’m responsible for media relations for the world’s most popular aircraft engines, powering all Boeing 737 aircraft since the early 1980s and more than half of the Airbus A320 family. These are CFM56 and CFM LEAP engines, produced by CFM International, a 50-50 joint company of GE Aerospace and Safran Aircraft Engines of France.</image:caption>
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